April 2009     
In This Issue:

Better questions get better answers
...the real bucks are in the question. Organizational politics, ego, and power get in the way.

Lagniappe
Legacy Hospital Salmon Creek Surgical Services Team saves a life and serves a family like family.

Randy Boek
Founder & President

ROUTE 2, Inc.
5400 Carillon Point
Building 5000, 4th Floor
Kirkland, Wa. 98033
425 359-8506
888 703-6076

randyb@route2results.com
www.route2results.com

Innovative companies have a cultural imperative of asking high quality questions - persistently. Fast Company magazine's list of 50 most innovative companies includes highly visible, young, well-known companies like Google and Facebook; industry icons like GE and Boeing; and up and coming not-so-well-knowns like Tesco (Fresh and Easy) and Irobot.

Pick any one of the 50 and consider the questions that get asked and answered in ways that keep these businesses at the forefront of innovation. I found it interesting that a number of businesses that weren't around a few years ago are a part of my life every day now and others have been a part of life since the beginning.

Are you asking the right questions?

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Best wishes,


Randy Boek
Founder & President
425 359-8506
888 703-6076

randyb@route2results.com
www.route2results.com

The $64,000 Question to Slumdog Millionaire

It started in the 40's with the $64 Question. Became the $64,000 Question in the mid 50's, Who Wants to Be a Millionaire in the 90's and now morphed to the Oscar winning Slumdog Millionaire (actually Slumdog $20 millionaire). Answer increasingly difficult questions with a 2x multiplier for each right answer. Take an all or nothing risk, be wrong - go home with empty pockets.

A game show on national television complete with scandal in the 1950's version and the presumption that you cheated if you are winning when your pedigree indicates you shouldn't in the 2008 version.

Interesting parallel with business, where there are some questions when right answers mean much more. Maybe more than a 2X multiplier and wrong answers might mean game over, or a mob-like throng of unhappy investors. Some may think that prison is the right place for the leader who chose the wrong answer.

Every day brings a host of questions that get answered in business. Answers that grow the business - or not, answers that engage and educate and excite - or not, answers that create customer, employee, supplier, investor loyalty - or not, answers that help to build a great business - or not.

Want better answers? Ask better questions.

Forbes Magazine says that there are 20 essential questions. These are foundational, price of entry sorts of questions about business strategy and positioning. Questions like: What is your value proposition? What differentiates your business? What are your strengths? Basic stuff- old hat yet essential, and the answers guide the day-to-day questions to be asked and answered in operating the business. The big difference now is that the foundational answers used to endure for decades. (See General Motors to close most US plants for 9 weeks). Now they may need to be questioned and re-questioned persistently. (See The World's Most Innovative Companies 2008 #1 Google). In today's speed and volume of change yesterday's right answers may not be tomorrow's.

What if you took a day occasionally and played the fool - challenged the group think and conformity of your business, your division, department or the project you are in charge of? What are your unasked $64,000 questions?

Let's be clear, the fool is not the devil's advocate. Devil's advocate is too commonly just a critic and there are already too many who are self-appointed. The fool is a different animal. The fool turns perspectives upside down. Irreverent, cryptic, metaphorical, the fool forces questions that cause us to consider that there is more than one right answer.* Therein lies the difference between a question, a $64,000 question and the multimillion dollar question.

It is a tough role for a leader to play. It could be a dangerous role for the court jesters of medieval times. Organizational politics, ego, and power get in the way. If you can't play it, get someone who can and promise not to separate them from their head as a result.

The look in the mirror:
Do you ask questions that challenge conventional thinking? Do you ask questions that drive thinking below the superficial? Do you ask questions that cause you to learn? Do you listen to understand or to build your rebuttal? Do you listen to answers in a way that is focused on understanding not only the content of the answer but also the thinking, emotion, and subtext that underlies the answer?

*See Roger von Oech, A Whack on the Side of the Head
Lagniappe - A little something extra and $100 from Route 2 to a worthy charity

In Cajun cooking lagniappe is a little something special or extra that makes a big difference. I rant about the general sad state of customer service and it is time that I balance the ranting by putting my money where my mouth is.

There is not much that is more frightening than the diagnosis of brain tumor. The MRI showed the tumor on a Tuesday. It was successfully removed and discovered to be benign on Friday, a very long 72 hours later. This month's Lagniappe award does not begin to appropriately appreciate the Legacy Salmon Creek Surgical Services Team for the absolutely incredible caring, communication, handholding and support that they provided. Accolades and much love to Gwen Morgan, Chaplain - Marla McCune, RN - Rhonda Turner, Director of Surgical Services - Jim Wade, RN - Jamie Ingle, CST - Dr. Nick Schiller, Anethesiologist - Dr. George Shanno, Neurosurgeon.

The lagniappe contribution goes to Legacy Salmon Creek Foundation.

© 2009 Route 2, Inc.